TITLE
<title>….</title>
Page titles or TITLE elements, are one of the most important factors when developing a search engine friendly web page. The <title> should contain your primary keyword phrase for that page and any secondary keyword phrases that you may be targeting. For example…
META Description Tag
<meta name=”description” content=”…”>
META Description Tag should be concise, within 140 to 200 characters.
The META Description Tag may mirror the opening paragraph of your page. View the source code of this page for an example. The META Description should be specific to the page it is referring to and contain keywords and keyword phrases found in the page title, page heading and first one or two blocks of relevant page content.
KEYWORDS
<meta name=”keywords” content=”…”>
If the keywords or keyword phrases do not appear on the page visibly, then they should not appear in the keywords tag. We recommend that they come from your title element, meta description, heading and first paragraph of content, in that order.
LANGUAGE
<meta http-equiv=”content-language” content=”en”>
<link rel=”start” href=”/meta-tags/” title=”META Tags – Metadata Elements” />
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